Website development with APPON: the features you get out of the box

When you are about to commission website development, the quotes look similar at first glance: a visual design, a few subpages, a contact form. The difference shows after handover: can you update the content yourself, can people find you on Google, and is the site secure? In this article we show the features every client gets out of the box when their website is built on our own content management system, APPON CMS.

Website development: what do you actually get?

Many web agencies build websites on a free content management system with paid plugins. That is cheap at the start, but SEO, security, statistics and multilingual support often each need a separate plugin, and every one of them has to be kept up to date. In APPON CMS these features are part of the system: you do not have to buy them separately or hunt them down, and they are updated together.

Area	What you get out of the box
Search engine optimisation	per-page SEO and Open Graph settings, sitemap, robots settings, redirects, internal linking, 404 log
Content management	menu items, subpages, blog with topics, service pages, file manager, multilingual support
AI features	SEO error detection, SEO tag suggestions, automatic search engine optimisation, content translation
Landing page builder	A dedicated landing page builder where you can create dynamic content without needing a developer.
Statistics	visitor statistics, on-site searches and broken links on the dashboard
Security	automatic updates, permission management, login and user activity logs, IP blocking, login protection
Extensibility	webshop, client portal, CRM features, SMS notifications, AI chatbot, multiple domains in one system

Search engine optimisation built in, not bolted on

We designed APPON CMS around search engine optimisation from the start: we have been working on SEO since 2007, and every development of our CMS serves this goal. Every search-optimised website we hand over launches with these features:

• Per-page SEO fields: your own SEO title, description and keywords for every menu item, blog post and service page.
• Open Graph settings: a separate title, description and image for sharing on Facebook and LinkedIn.
• Sitemap and robots settings: update frequency and priority per page, plus indexing and follow rules.
• Clean, descriptive URLs for menu items and blog posts.
• Redirect management: if a page address changes or you move from an old website, old links can be redirected, so you do not lose your existing Google rankings.
• 404 log and broken links: the system collects requests for non-existent pages and broken links so they can be fixed in time.
• Internal linking: important keywords can link automatically to the related subpages.
• Structured data: for example, the FAQs on service pages are also sent to search engines as FAQ structured data.
• Image handling: the system serves uploaded images resized for display and in modern formats, which makes the site faster.

Easy content management without a developer

A website delivers results when it is alive: when new content is added regularly. You do not need a developer for this, because you can edit every important part yourself in the admin interface:

• Menu items and subpages: add new pages, change the order and the menu structure.
• Blog with topics: posts with a cover image, teaser text, tags, author and their own SEO settings, with an automatic table of contents.
• Service pages: key features with icons, process steps, FAQs and a quote request bar, based on a template with a consistent look.
• Content blocks (boxes): elements that appear on several pages, edited in one place.
• File manager for images and documents.
• Multilingual support: language versions can be linked to each other, and each gets its own SEO settings.

Statistics on the dashboard

After logging in, the dashboard immediately shows you what is happening on your site: how visitors and page views are trending, what visitors search for within the website, and the latest broken links. This makes it easy to see what content people want and what needs fixing.

Security and operation

Security flaws are regularly discovered in the plugins of popular open-source systems, and if no one updates in time, the site becomes vulnerable. We develop and operate APPON CMS ourselves, so:

• websites operated by us receive updates automatically, including security fixes,
• with permission management and admin groups you control which colleague can edit what,
• the system logs logins and user actions,
• after several failed login attempts it restricts logins, and suspicious IP addresses can be blocked,
• in case of suspicious or improper use, the developers are notified.

We can also take care of hosting, the domain and backups, for example with our apponhost.hu or aamhosting.hu hosting services.

Extensible as your business grows

Because the system is modular, the website can later be extended with new features without moving to a new system:

• a webshop with online payment, invoicing and warehouse integration,
• a client portal with registration and login, even several websites from one admin,
• customer management (CRM) features and quote request forms,
• SMS notifications with SimpleSMS and an AI chatbot with Knowlio,
• serving multiple domains from a single system.

Frequently asked questions

Do I need a developer to change the website?

No. You can edit texts, images, menu items, blog posts and SEO settings yourself in the admin interface. You only need a developer when new features are built.

What happens if I move from WordPress or another system?

We bring your content across and redirect the old addresses to the new ones, so your existing Google rankings can be preserved.

How much does a website with APPON CMS cost?

The price depends mainly on the number of subpages, the design and any custom features. We wrote about market prices in detail in our article on website development prices, and we give an exact quote after a short consultation.

How is this different from an off-the-shelf website builder?

With off-the-shelf website builders, the range of features depends on your plan, and custom requirements are hard to implement. We develop APPON CMS ourselves, so we can also build a custom module for your website, and the system can grow together with your business.